onsite insights Ethnography

Your Eyes and Ears in Hard to Reach Places

Seeing things from the customers’ perspective is an invaluable tool for unlocking their potential in the marketplace. Onsite Insights^TM is our proprietary, hands-on approach to ethnographic research that places experienced moderators on location, face-to-face with customers.

Onsite Insights^TM combines traditional market research methods with anthropological techniques, including:

Shop-Alongs
Mobile Focus Groups
Observational Studies
Mystery Shoppers
In-Store Intercepts
Employee Interviews

A sampling of the places we’ve set up shop:

Big Box Electronics
Casinos
Malls

Retail Superstores
Gas Stations
Delivery Ride-Alongs

Grocery Stores
Fast Food Chains
Convenience Stores

Restaurants
In-Home
Distribution Centers

Ethnographic deliverables can be extremely powerful because seeing images and hearing customers’ voices directly from the marketplace tends to have a profound impact on decision makers. Here are some examples of actionable deliverables through Onsite Insights^TM:

Store traffic diagrams
Timed customer-product engagements
Behavioral analysis
Photo journals
Video interviews

Ultimately, the goal is to uncover hidden gems of information that can be leveraged to help turn shopping trips into customer experiences.