Management Team
Our Story
Company History
Company Overview

Awards

Company History

The Link Group was founded in 1994 by Tom Pfeil and Brad Camrud, both from corporate backgrounds. The Link Group was envisioned as a strategic partner for enterprise companies with research needs. Strong client loyalty has fueled rapid expansion.

Check out some key moments in TLG history:

1994–1996:
The Early Years

A Quick Start
Validates Approach

  1994: TLG conceived and founded as CONSUMER LINK in Atlanta, GA
1995: First employee hired; expand into the technology sector
1996: Expand into international research
1997: First $1 million client; reach 100+ annual projects

1997–2000:
Business Explodes

Employees and
Revenues Double

1998: First high speed internet connection; web quickly becomes dominant quantitative method
1999: Expand into healthcare sector
2000: Trademark Onsite InsightsTM ethnography division; 10 employees
2001: Add major pharmaceutical clients Eli Lilly and Pfizer

2001–2002:
Awards

Recognition From IBM
and Best Buy

2002: Add major retail client Best Buy; 20 employees
2003: Add major consumer product goods client Dial
2004: Reach $10 million in annual revenue; 30 employees
2005: Break ground on Research Triangle Park office; 200+ annual projects

2003–2006:
Fast Company

Revenues Triple with
Tech & Pharma Growth

2006: Add major retail client Sears; 40 employees
2007: Add major retail client Gap; 250+ annual projects
2008: Reach $15 million in annual revenue and $100 million in total revenue