Michelle has been designing and executing research with The Link Group for 4 years. She has over 7 years experience conducting and managing qualitative and quantitative research studies in various industries including IT, Pharmaceutical and Consumer Packaged Goods.
Prior to joining the Link Group, she worked as a project manager focusing on tracking studies in the Utilities and Food Services industries and as a research analyst primarily working with the IT, Pharmaceutical and Telecom industries.
Michelle is a RIVA trained moderator with experience in moderating professional and consumer focus groups and in depth interviews both in person and online. In addition, she has executed numerous quantitative web based studies in the US and internationally.
Michelle has a BBA in International Business with a concentration in International Marketing and a Minor in French and a Masters in Marketing Research (MMR) from the University of Georgia.
