Steve has been designing and managing research for over 10 years. He has extensive experience with quantitative and qualitative studies in both the U.S. and internationally.
Steve's areas of focus include customer satisfaction, brand awareness and perceptions, customer needs and wants, and advertising. In addition, he has in-depth knowledge of research design and analytics.
Prior to joining The Link Group, Steve was Director of User Research at Scient, an Internet consulting firm. He developed and executed research for clients in a number of industries including information technology, financial services, pharmaceutical and media. He also spent several years at IBM managing global customer satisfaction, branding and advertising studies.
Steve has a Ph.D. in Psychology from The University of Tennessee.
